Choosing the Best Marketing Resource Management Software (MRM) can be challenging due to the various options available. It is crucial to find a tool that effectively consolidates resources, streamlines workflows, and facilitates the coordination of marketing projects.
Fortunately, there are numerous software options known as Marketing Resource Management (MRM) tools that can assist you in effectively overseeing your marketing department.
In this article, you will discover the top MRM software platforms ideal for your brand and team. Here’s 30 Best Marketing MRM Software in 2024.
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What Is MRM Software?
Marketing Resource Management software, also known as MRM software, is a valuable resource for businesses aiming to effectively manage and enhance their marketing processes and resources.
Its primary objective is to simplify the planning, execution, and evaluation of marketing activities. This comprehensive tool covers various aspects such as budgeting, workflow management, organizing assets, and facilitating team collaboration.
By utilizing MRM software, businesses can access a centralized platform that oversees all marketing operations, ensuring optimal resource utilization and alignment with strategic objectives.
Key features of the best marketing resource management software
Marketing Resource Management Software (MRM software) is a type of software that offers various features for marketing specialists to streamline their tasks, automate workflows, and effectively allocate resources in project management.
Let’s explore the key features typically found in marketing resource management platforms.
1. Planning and scheduling
Marketing Resource Management (MRM) software is designed to assist marketing teams in creating strategic plans and efficiently managing their resources.
This software allows for the scheduling and allocation of necessary resources, ensuring that the right tasks are assigned to the appropriate team members.
Additionally, MRM software enables teams to identify and address potential issues ahead of time, promoting a smooth workflow.
2. Task management
Efficient project management requires the ability to effectively handle marketing tasks and delegate them to team members. Hence, an ideal Marketing Resource Management Software should include this feature.
3. Resource allocation and asset management
Marketing Resource Management Software platforms are there to assist in the allocation and management of marketing resources such as personnel, budget, time, and technology, with the goal of achieving optimal utilization.
By utilizing an effective MRM tool, you can efficiently organize a wide range of marketing assets, including creative materials, digital files, brand assets, and more. This software provides a centralized repository where these assets can be stored, organized, and easily accessed.
4. Workflow automation
Marketing Resource Management Software includes the valuable feature of automating manual and repetitive marketing processes. This functionality greatly reduces the amount of time that staff members need to dedicate to these tasks.
By automating marketing operations, employees can allocate more time to higher-value activities, ultimately leading to enhanced operational efficiency.
5. Budgeting and expense tracking
One of the top software solutions for managing marketing resources is Marketing Resource Management Software. This software provides tools for budgeting, allowing marketers to plan and monitor their expenses.
6. Calendar management
Marketing Resource Management Software includes a calendar that allows teams to easily see and organize their marketing activities, campaigns, and events. This helps ensure that deadlines are met and resources are utilized efficiently.
7. Collaboration
The marketing resource management software includes integrated tools that make it easier for marketing team members and stakeholders to communicate and collaborate with each other.
8. Reporting and performance measurement
Marketing Resource Management Software (MRM software) typically offers features that enable users to generate informative reports and evaluate the success of marketing efforts.
This software allows teams to analyze data from campaigns, monitor important performance indicators, and gain valuable insights into the effectiveness of their marketing strategies.
9. Integration capabilities
Marketing Resource Management Software (MRM software) has the capability to seamlessly connect and work alongside various marketing tools and systems. This includes customer relationship management (CRM) platforms, email marketing platforms, and analytics tools, resulting in the establishment of a cohesive and integrated marketing
10. Security and user permissions
The marketing resource management software ensures the safety of marketing data and assets by implementing security measures and role-based access control. This protects sensitive information and allows team members to have
Best Marketing Resource Management Software in 2024
1. Kantata
Kantata is an innovative cloud-based platform designed to assist teams in effectively managing their business resources. This includes comprehensive features to efficiently handle schedules and capacity.
We find Kantata’s resource center to be very user-friendly with its simplified calendar layout. It allows users to quickly identify team members who are fully occupied and those who have free time in their schedule.
Additionally, the resource center provides insights into how team members are utilizing their time and what skill sets they possess. This valuable information aids in making well-informed decisions regarding resource allocation.
Marketing resource management software is highly beneficial for teams that are looking to expand, as it offers flexibility and simplicity when it comes to adding new users, modifying permissions, adjusting user access, and adapting to the evolving requirements of a rapidly growing business.
2. Pimcore
Pimcore is a platform that allows users to efficiently manage digital data and content. This software offers a variety of useful features, such as product information management (PIM), digital asset management (DAM), content management system (CMS), and even e-commerce capabilities.
3. IntelligenceBank
IntelligenceBank is a platform designed for marketing operations. It incorporates Digital Asset Management (DAM) features, which are particularly beneficial for industries with strict regulations.
This software enables businesses to conveniently store and efficiently manage all their marketing resources within a centralized location. With its advanced search capabilities, users can easily filter through different attributes.
If you work in industries that have strict regulations such as healthcare, government, or financial services, IntelligenceBank is the perfect Marketing Resource Management (MRM) software for you. This platform offers a disclaimer engine that generates standardized and legally approved disclaimers based on the information you provide about a specific asset or campaign.
The marketing resource management software offers a powerful search feature that enables users to find assets using various filters such as keywords, format, size, activity, channels, and more. Additionally, users have the flexibility to create personalized upload fields to categorize their resources based on their preferred criteria.
4. Resource Guru
Resource Guru is a software tool designed to help businesses effectively manage their workforce, equipment, and meeting spaces. It offers a cloud-based platform for scheduling and allocating resources.
Resource Guru is offered offers a user-friendly platform for effectively scheduling and allocating marketing resources. This software is specifically designed to meet the needs of project managers and teams who are in search of a centralized system to efficiently manage their resources across multiple projects.
The Marketing Resource Management Software offers a user-friendly calendar-based interface that allows users to efficiently schedule and monitor the availability of resources. It enables users to easily manage bookings and resolve any conflicts that may arise with the help of its clash management system.
5. Canto
Canto offers a Marketing Resource Management Software, specifically designed for businesses seeking a user-friendly yet powerful solution to efficiently manage their resources and digital assets.
6. ResourceSpace
ResourceSpace is a valuable tool that allows users to effectively manage and distribute marketing resources. This software is particularly beneficial for individuals or businesses with limited budgets, as it is free to use (with storage space up to 10GB).
Despite being free, ResourceSpace offers useful features for resource management. Users can easily locate assets by utilizing keyword tagging. Additionally, being a browser-based platform enables convenient access from any location, allowing for quick and easy sharing with others.
7. MRMcentral
MRMcentral is a dedicated platform created to cater to the needs of marketers. It provides a centralized location for marketing teams to efficiently plan and oversee their resources, budget allocation, and digital assets.
MRMcentral stands out on my list due to its user-friendly interface that promotes seamless collaboration among users. This software is intentionally designed with marketers in focus, emphasizing the importance of teamwork and cooperation.
Marketing Resource Management Software allows users to easily create separate workspaces for various tasks such as threaded discussions, task schedules, and budget planning.
Additionally, it enables the creation of approval pathways for the efficient development of new digital assets, minimizing process delays and consolidating all project-related activities in a single location. Moreover, this software simplifies the process of adding, transferring, or removing individuals from projects.
8. Workamajig
Workamajig is a comprehensive project management platform that offers advanced resource management features. This innovative software enables marketing teams to efficiently assign freelancers to specific projects based on their availability and expertise. By effectively matching vendors to suitable tasks, the entire process is streamlined, allowing for optimal allocation of resources.
This marketing resource management software provides a user-friendly platform that enables individuals to easily manipulate and arrange items through a drag-and-drop feature. It allows users to visually organize their priorities and easily reassign tasks if needed.
9. MARMIND
Marmind is a Marketing Resource Management Software platform that provides a comprehensive set of tools for monitoring and controlling your marketing activities.
This tool also offers an exclusive Marketing Resource Management Software that integrates marketing activities, budgets, and outcomes into one user-friendly platform.
This comprehensive solution enables marketing teams to efficiently monitor performance and make well-informed decisions regarding resource allocation for optimal results.
10. Filecamp
Filecamp offers a comprehensive marketing resource management software that caters to all your needs at an affordable price. With its basic plan priced at $29 per month, you get access to 20GB of storage, unlimited users, and the ability to customize your DAM system to align with your brand guidelines.
11. Monday.com
Monday.com is a platform for managing various work-related activities, such as intricate workflows, tasks, and processes, on a large scale. The marketing team at this company offers a specialized software called monday marketer.
Similar to their work management and Sales CRM products, this software is user-friendly and can meet the needs of marketers with different levels of experience. It is highly customizable and can be adapted to almost any marketing scenario.
The Marketing Resource Management Software offers a workload view feature that is specifically available in the Pro and Enterprise plans. This view allows you to effectively manage and measure the workload assigned to your team members.
With the help of color-coded allocations, you can easily assess the distribution of tasks among your team.
12. Productive
Productive is a complete software solution that is perfect for agencies and professional services businesses. It brings together project management, resource planning, time tracking, budgeting, and team collaboration into one easy-to-use platform.
Marketing agencies have the ability to distribute work efficiently among their team members by assigning tasks based on their current workload. This allows for better organization and tracking of who is responsible for which tasks and projects.
Additionally, team members can easily track the time they spend on each task using the platform, which helps in maintaining a detailed record of hours dedicated to different clients, projects, and tasks. Ultimately, this leads to more precise billing for the agency.
The marketing resource management software provides a complete system for managing tasks. Users can easily assign tasks to team members, set deadlines, and monitor the progress of each task to completion.
Additionally, the software allows users to create recurring tasks, eliminating the need to manually recreate them. Furthermore, users have the option to upload documents directly into the platform or link them from other cloud storage services. These documents can be connected to specific projects or tasks for easy access and organization.
13. Hub Planner
The Hub Planner software is a solution for managing resources, offering functionalities such as scheduling, time tracking, and project management.
Marketing Resource Management Software is a tool that enables managers to assign team members to different projects and tasks based on their skills and availability. This software facilitates efficient delegation of work in teams with diverse expertise.
It offers a user-friendly drag-and-drop interface for scheduling, providing a clear overview of team members’ assignments. Additionally, the software allows each team member to track their time, aiding in capacity planning and resource forecasting.
The Marketing Resource Management Software includes a budgeting tool that allows teams to keep track of project costs in real-time, ensuring they stay within budget and avoid overspending.
The software’s reporting tool enables users to monitor resource utilization, individual projects, and budgets. Users can customize the reports to include specific information and easily export them in different formats for sharing or storage purposes.
14. Miro
Miro is a powerful online collaboration tool that offers a wide range of templates, such as mind maps, Kanban boards, Gantt charts, product wireframes, research boards, and flowcharts.
This platform is particularly beneficial for facilitating brainstorming sessions with your creative team. With its limitless canvas and extensive template library, Miro provides numerous possibilities for presenting information to teams that are geographically dispersed.
15. SAS Customer Intelligence 360
SAS offers a analytics and data platform that utilizes artificial intelligence to analyze the vast amount of data generated by your company. One of their products, SAS IT Resource Management, enables you to effectively monitor your IT enterprise.
This software not only keeps tabs on individuals, but also tracks all resources that have an impact on your IT operations.
By utilizing this product, you can manage a data warehouse suitable to the specific needs of your organization. This valuable data source allows you to extract reports and obtain valuable insights that will aid you in making well-informed decisions.
16. Allocadia
Allocadia is a software platform suitable for marketers to improve their planning strategies and make more intelligent spending decisions.
Marketing Resource Management Software is an essential tool that ensures timely project delivery. It is equipped with capacity planning and approval workflows, which greatly contribute to its effectiveness.
The resource view feature enables users to easily monitor resource allocation, balance task utilization, and identify available personnel for additional work.
17. Acquia DAM (Widen)
The Marketing Resource Management Software offered by Acquia DAM (Widen) simplifies the process of creating content and enables you to efficiently organize and distribute it to your target audience.
One of the notable features of Acquia DAM (Widen) is its workflow capability, which seamlessly integrates the online proofing and approval process with your digital asset management system for marketing and brand assets.
This enables all members of your team to review and provide feedback on content, as well as annotate and gather input from the rest of the team.
18. Kintone
Kintone is a highly flexible marketing resource management software that is utilized by numerous prominent organizations worldwide, including Volvo Trucks North America, Japan Airlines, and Shiseido.
This platform offers a distinctive approach to marketing management, allowing users to create a diverse range of customizable “apps” for various purposes such as data management, business processes, and workflows.
These apps can be developed from scratch, utilizing templates, or by integrating existing spreadsheets. Kintone’s apps can be personalized to cater to specific needs such as project management, customer relationship management (CRM), partner databases, expense reports, shared to-do lists, event management, product feedback, and much more.
19. Teamhood
Teamhood is a powerful tool for managing projects visually, empowering teams to optimize their processes and achieve outstanding outcomes.
This software, designed for marketing resource management, is an ideal solution for individuals and teams seeking to gain full visibility into their campaign activities, determine upcoming tasks, and identify necessary assets for successful execution.
Teamhood offers a comprehensive range of project management functionalities, including time tracking to facilitate client billing and cost control, as well as workload management for efficient resource allocation.
20. Bynder
Bynder is a software designed specifically for marketing resource management. Its main purpose is to assist teams in effectively controlling and overseeing their processes.
This comprehensive tool offers various features such as visual content creation, review capabilities, version control, and even video and picture editing options.
By providing all these functionalities, Bynder becomes a centralized platform that caters to all marketing-related activities.
With this software, users can easily manage documents, create templates, monitor brand standards, and generate the necessary artwork for their campaigns.
21. Brandfolder
Brandfolder is a software specifically designed for marketing resource management. It provides a convenient solution for storing, searching, reviewing, and editing all kinds of documents related to marketing campaigns.
With this software, you can easily add and analyze images, videos, documents, and 3D renderings, all in one central location that is easily accessible for your team. By using this MRM tool, you can effectively manage your assets and ensure that they consistently align with your brand guidelines.
22. Widen Collective
Widen offers a software platform for marketing teams to efficiently collaborate and manage their content. With this platform, users can easily upload, edit, and tag their marketing assets, as well as collaborate and review the work of their team members.
Once the work is ready, users can also publish their assets. Additionally, this software provides analytics to track the performance of each asset and identify the users who are utilizing them.
This marketing resource management software is ideal for individuals seeking to streamline their file management processes, although it could benefit from a more comprehensive project board.
23. Admation
Admation is a specialized software designed specifically for marketing agencies to efficiently manage their projects. It offers a range of project management tools to assist marketing teams in effectively managing their time, resources, and meeting project deadlines.
Utilizing Admation, you can easily monitor the progress of your projects and analyze the outcomes, all in one convenient platform. This marketing resource management software seamlessly integrates project management and digital asset management features, providing a comprehensive solution for marketing agencies.
24. TapClicks
TapClicks is a software platform designed for marketing teams, providing them with the ability to monitor and analyze campaign performance.
This powerful tool integrates data from various marketing channels, allowing users to track performance and make informed decisions. With its marketing resource management capabilities, teams can effectively monitor campaign performance and collaborate with the sales team to maximize opportunities.
25. Screendragon
Screendragon offers a comprehensive work management solution designed specifically for marketing agencies. This software provides a range of features including asset management, resource management, and analytics to assist teams in organizing and monitoring their progress.
By utilizing this solution, agencies can effectively create and track their marketing calendar, while also keeping tabs on milestones and evaluating outcomes. With its focus on asset and project management, this marketing resource management software is an ideal fit for teams in need of these capabilities.
26. Marvia
Marvia is a software for marketing resource management that enables you to enhance brand consistency and monitor campaigns across various channels. With this tool, you can easily document brand guidelines, organize brand assets, and generate branded templates.
By sharing this valuable information with all individuals associated with your brand, you can guarantee that they align with the brand identity.
This marketing resource management software empowers you to establish a centralized repository of marketing information that can be accessed by all members of your company, regardless of their location.
27. CoSchedule
CoSchedule offers a software solution called Marketing Resource Management Software that helps teams enhance the organization and efficiency of their marketing projects.
This tool enables users to efficiently create and oversee marketing calendars, identify and address process inefficiencies, analyze content performance, and make necessary adjustments based on market feedback.
28. Dreamdata
Dreamdata is a software platform that specializes in marketing attribution. It provides teams and companies with the ability to analyze data and understand the factors that contribute to revenue generation.
By gathering a range of information, users can effectively calculate return on investment (ROI), identify the most successful marketing channels, compare growth rates, and even predict future revenue.
While its main focus is on revenue attribution, the platform also offers a range of Marketing Resource Management (MRM) features, making it a valuable tool for those looking to optimize both aspects of their marketing strategy.
29. Adobe Campaign
Adobe Campaign is a valuable tool that is integrated into the Adobe ecosystem. It offers a range of robust features including the ability to create dynamic content, execute multichannel campaigns, and analyze data from Adobe Analytics. By utilizing this software, businesses can gain valuable insights to make more informed decisions.
Marketing Resource Management Software like Adobe Campaign simplifies the process of creating intricate campaigns with its user-friendly drag-and-drop system. Additionally, its centralized workflow management system allows you to effortlessly monitor the activities of your marketing department.
The main drawback of Adobe Campaign is its focus on larger companies that already utilize other Adobe solutions. However, if you belong to this category, Adobe Campaign could be the ideal Marketing Resource Management Software for you.
30. Papirfly
Papirfly offers a Marketing Resource Management Software platform that puts emphasis on efficient asset management. It is suitable for teams of various sizes, accommodating both small businesses and larger enterprise-level companies.
The Marketing Resource Management Software offered by Papirfly is widely recognized for its asset library system. However, it offers a range of additional features such as task management, project planning, and analytics reporting.
With Papirfly, you have the ability to create customized workflows that greatly contribute to the accomplishment of your key marketing objectives. One of the major drawbacks of this software is its challenging learning process, which may pose difficulties for certain users.
31. Wrike
Wrike is a versatile cloud-based tool designed to streamline work management and collaboration. It integrates various features such as project management, task assignment, time tracking, and document sharing into a single platform.
One of its standout features is its high level of customization. Users can create personalized templates for repetitive processes and set up automated alerts to ensure tasks are completed on time.
By investing in Marketing Resource Management Software like Wrike, teams can enjoy a more tailored and efficient work experience.
32. HubSpot Marketing Hub
HubSpot Marketing Hub offers a wide range of tools that are specifically designed to assist businesses in effectively managing their marketing campaigns.
This software enables users to easily monitor the performance of their campaigns and analyze the data gathered from them.
The Marketing Hub includes various tools that aid in content creation, optimizing SEO, tracking website activity, automating workflows, capturing and nurturing leads, and much more.
With such comprehensive features, the HubSpot Marketing Hub is an ideal choice for businesses in need of more than just a basic task manager or time tracker.