With a plethora of options to choose from, it can be challenging to determine the most suitable marketing management software for your needs. However, if you are looking for a solution that offers resource management, data analysis, and team coordination tools to enhance the efficiency and effectiveness of your marketing efforts, you’re in luck.
We have compiled a list of the top marketing management software available. Here’s 20 Best Marketing Management Software in 2024.
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What Is Marketing Management Software?
Marketing management software is a powerful solution to help businesses in the planning, execution, and tracking of their marketing campaigns. This software combines different features like campaign management, customer relationship management, analytics, and resource allocation into one platform.
Its main goal is to help businesses streamline their marketing processes, from idea creation to implementation and evaluation. This can result in more successful and productive marketing operations.
Best Marketing Management Software
1. Optimizely
Optimizely CMP is a platform that assists in organizing, coordinating, monitoring, and enhancing your content marketing strategies.
This software provides project management capabilities specifically designed for planning and overseeing campaigns centered around content. Additionally, Optimizely offers tools for content intelligence, analytics, and testing to help you produce more effective campaigns.
2. Wrike
Wrike is a software tool specifically designed for marketing teams, offering a comprehensive project management solution. With its focus on marketing teams and agencies, Wrike provides features such as approval workflows, KPI tracking, and ad platform integrations.
This platform is ideal for marketing managers who want to effectively manage their teams, content, and budgets, in addition to monitoring their ad spend.
3. Sprout Social
Sprout Social offers comprehensive marketing management software designed specifically for enterprises, CMOs, and agencies.
Unlike other platforms, Sprout Social stands out due to its extensive range of features. These include social listening, social analytics, publishing, engagement, and social commerce tools.
While it comes with a higher price tag, it is well-suited for companies that prioritize social media and require advanced functionalities.
4. Buffer
Marketing Management Software is a valuable tool for companies looking to streamline their social media presence. One such platform is Buffer, which has been around since 2010 and has continuously evolved to meet the changing needs of businesses.
Buffer allows users to plan and publish posts across multiple platforms from a single dashboard, making it incredibly convenient. It also offers advanced features like AI-powered alerts, which can help improve engagement.
Additionally, Buffer has expanded its capabilities to include newer platforms like TikTok and Mastodon, ensuring that businesses can stay ahead of the curve in their social media strategies.
5. Optmyzr
Optmyzr is an advanced marketing management software that utilizes artificial intelligence to optimize your PPC campaigns on Google Ads and Bing Ads.
Although major ad platforms like Google Ads, Bing Ads, and Facebook Ads offer their own automated optimization tools, Optmyzr goes a step further by identifying missed opportunities and reducing wasted ad spending that these platforms may overlook.
This software is specifically designed for marketing managers who have a substantial PPC budget and are looking to streamline their campaign analysis process, eliminating the need for manual data analysis on spreadsheets or analytics platforms.
6. Looker Studio
Looker Studio is a powerful tool that allows marketers to analyze and report on data from various marketing campaigns and platforms. With Looker Studio, users can easily create custom reports and dashboards using any data set.
The best part is that it is completely free to use. This software is particularly beneficial for marketers who heavily rely on Google Ads, Google Search Console, or other Google properties in their marketing strategies. Looker Studio ensures that the data is readily available with appropriate tags and templates for seamless use.
7. Klaviyo
Klaviyo is a powerful tool for e-commerce businesses. It allows marketing managers to effectively manage, track, and optimize their email campaigns.
Klaviyo stands out as a top choice for e-commerce marketing managers because it offers comprehensive control and the ability to personalize campaigns based on valuable data from the online store, such as customer usage and purchase information.
8. Cascade
Cascade is a software designed to assist companies in creating, following, and monitoring the effectiveness of their business strategies. It is not just a tool for managing separate marketing campaigns or related projects, but rather a platform that enables organizations to measure their progress in relation to their overall strategy and specific objectives.
The marketing management software provides user-friendly dashboards that allow for easy navigation and provide a comprehensive overview of marketing goals and actions. It is particularly beneficial for CMOs and marketing teams in large organizations who have to meet strict quarterly and long-term objectives.
With this software, you can effectively monitor and demonstrate the direct influence of your campaigns on the company’s objectives.
9. Hubspot Marketing Hub
HubSpot is a comprehensive platform designed to assist companies in generating organic traffic, converting it into valuable leads, and effectively nurturing those leads into loyal customers.
Unlike the traditional approach of using separate CRM systems, analytics tools, lead tracking software, and email marketing platforms, HubSpot Marketing Hub offers all of these functionalities in one integrated solution.
10. ClickUp
ClickUp marketing management software stands out from other software by providing a comprehensive solution for all aspects of your marketing strategy.
It offers an all-in-one productivity suite that caters to your team’s needs, whether it is brainstorming marketing ideas or transforming those ideas into actionable tasks that come with due dates and assignees.
With ClickUp, you get more than just a marketing platform. It is a comprehensive project management software that ensures your marketing plans stay on track, even if they are complex. It helps you effectively manage all your projects, team members, and deliverables.
11. Asana
As a marketing management software, Asana offers a range of features that boost collaboration and enhance the success of marketing campaigns. The primary objective of the company is to assist marketing teams in setting and achieving their goals efficiently.
Asana provides a platform that enables users to track campaign data, manage workloads, and streamline handoffs, all in one place. Additionally, the software seamlessly integrates with more than 270 applications, ensuring smooth coordination between various marketing tools.
12. Monday.com
Monday.com is a platform that specializes in work management, but it also offers a range of distinctive tools specifically designed for marketing and creative teams.
These tools are tailored to assist with various aspects of the marketing process, such as asset management, campaign tracking, content calendar organization, and strategic planning.
With the help of this marketing management software, you have the ability to establish and monitor objectives, as well as assess the effectiveness of your marketing team’s endeavors.
This software is designed to seamlessly integrate with various tools including Supermetrics, Google Ads, and HubSpot, providing you with a holistic marketing solution.
13. Microsoft Dynamics 365
Microsoft Dynamics 365 is specifically designed to improve the effectiveness of businesses while minimizing expenses. This platform creates a cohesive environment that connects individuals, data, and tasks, offering customized solutions that prioritize the integration of sales and marketing.
By utilizing Microsoft Dynamics 365, users gain a deeper understanding of customer requirements, accelerate the conversion of leads, and align their marketing strategies with team objectives. Additionally, this platform incorporates artificial intelligence to further enhance productivity.
14. Mailchimp
Mailchimp is a highly regarded tool that transforms emails into profits. Over time, Mailchimp has become a prominent brand in the field of email marketing and automation, catering to both small businesses and large corporations.
This software provides sophisticated email and SMS automation that leverages behavioral data to effectively engage and convert customers. Additionally, it offers generative AI tools that enable users to swiftly produce on-brand content.
15. Brevo
Brevo is a platform designed to streamline marketing campaigns across various channels including email, SMS, WhatsApp, and chat.
This software offers a wide range of features, empowering users to create intelligent campaigns, monitor leads, facilitate sales closure, and ensure faster delivery of transactional emails.
16. BuzzSumo
BuzzSumo is a powerful tool that provides valuable information about media coverage and content suggestions. It enables users to connect with a vast network of over 700,000 journalists.
With its content discovery, research, and monitoring features, BuzzSumo helps users create relevant and timely pitches. This software also allows users to easily identify high-performing content in specific niches, making it an excellent choice for content marketing projects.
17. Jira
Jira is a top-rated project-tracking tool developed by Atlassian. This software is designed for multiple business units, such as marketing and software development.
It provides a wide range of functionalities, including work management, reporting, and automation. Jira seamlessly integrates with more than 3,000 tools within Atlassian’s ecosystem, allowing users to customize and expand its features to meet their specific needs.
18. Creatio
Creatio is a versatile sales and marketing solution. This software is designed to enhance customer journeys and enable marketers to effectively engage with their target audience.
It offers a range of features that improve lead generation workflows and increase the effectiveness of digital advertisements. With its lead management, campaign management, and event management capabilities, Marketing Creatio provides a comprehensive solution for marketing teams.
19. Ahrefs
Ahrefs is a powerful tool that provides users with access to the largest collection of live backlinks worldwide. This software is designed to cater to the needs of businesses, regardless of their size, as well as individuals who are seeking a reliable and comprehensive backlink checker.
By utilizing this software, users can obtain detailed backlink profiles for any given URL or website. With its advanced features, Ahrefs offers a comprehensive overview of a website’s background, including information on the websites linking to a specific URL, the anchors used, and the strength of the backlinks.
The marketing management software is user-friendly and simple to navigate, offering comprehensive data visualizations and the ability to export data. Ahrefs, with its unique technology, allows users to export data in easy-to-understand formats and also provides social metrics such as Shares, Likes, Tweets, and Google +1s for each link.
20. Supermetrics
Supermetrics is a powerful tool that consolidates all of your important metrics and performance indicators into one easy-to-access platform. Originally created to simplify access to Google Analytics data, this software has grown to become a comprehensive business reporting platform that works with different analytics engines and tools.
With its ability to gather data and provide insights, it is the perfect platform for devising and executing web analytics, social media, and online marketing strategies.The main product of Supermetrics is their Marketing Management Software for Google Drive. This software allows businesses to easily run queries and update their data with a simple click.
It also makes sharing reports and dashboards with team members a seamless process. Additionally, Supermetrics offers a Data Grabber tool that automates Excel-based reporting and can connect with various popular data sources such as Google Analytics, AdWords, Facebook, Bing Ads, Twitter, and YouTube.
The Marketing Management Software provided by Supermetrics includes two key tools: Supermetrics Uploader and Supermetrics Functions. With Supermetrics Uploader, users can easily import data on advertising expenses from any source into Google Analytics.
On the other hand, Supermetrics Functions is specifically designed for advanced Excel users, allowing them to conveniently input their business metrics into Excel and Google Spreadsheet for more personalized and comprehensive reporting.
21. Wistia
Wistia is a cutting-edge software platform that specializes in offering top-of-the-line video hosting services for businesses of all sizes and sectors. With a strong focus on helping businesses expand their brand visibility, Wistia streamlines services and monitors marketing effectiveness through its integrated analytics and video marketing tools.
Wistia offers marketing management software that allows businesses to customize their videos to align with their overall web brand. This software also helps increase website traffic through video SEO and generate new leads that are engaged and interested in growing the business.
Additionally, Wistia seamlessly integrates with various third-party systems and applications, making online marketing efforts more powerful and productive. Most importantly, Wistia ensures that business owners maintain content ownership and control, leading to better results in their online video marketing endeavors.