Choosing the right Email Marketing Software can be a hassle given the wide range of options available. You have specific requirements such as effectively managing email marketing campaigns, segmenting audiences for personalized messaging, monitoring engagement metrics like opens and clicks, and evaluating the success of email strategies.
When it comes to email marketing software, it’s essential to find a platform that is user-friendly, offers a free trial, and allows you to streamline all your marketing efforts. To determine the top choices, we carefully assessed various email marketing software providers, considering factors such as pricing, ease of use, and functionalities.
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What Is Email Marketing Software
Email marketing software is a digital solution that helps businesses create, send, monitor, and improve their email marketing campaigns. This powerful tool allows companies to effectively connect with their target audience by sending mass emails.
It offers various features, such as customizable templates, audience segmentation, automated responses, and in-depth analytics. The main goal of email marketing software is to streamline the management of large-scale email communications, ultimately boosting marketing initiatives and enhancing customer engagement.
How to Choose Email Marketing Software
It can be difficult to choose the most suitable email marketing software for your email marketing campaigns. As you’re shortlisting, trialing, and selecting email marketing software, consider:
Who will need to use it
When considering the cost and requirements of email marketing software, it is important to think about the specific users and the number of licenses needed. You should determine whether it will only be used by marketing professionals or if the entire organization will require access. Once this is determined, you can decide whether you prioritize user-friendly features for all users or prioritize speed for the power users of the email marketing software.
What you want to use it for
Begin by recognizing the lack of a particular feature in your email marketing software that you aim to address. This will help define the specific features and capabilities that your email marketing software should offer.
What other tools it needs to work with
Specify the tools that you are planning to replace, those that you will continue using, and the ones that you need to integrate with, such as accounting, CRM, or project management software. It is important to determine whether these tools should be integrated with each other or if it is possible to replace multiple tools with a single email marketing software that combines all necessary features.
How it would work within your organization
When choosing the right software for your email marketing, it is essential to consider how it will fit into your existing workflows and delivery methods. Take the time to assess what aspects are functioning effectively and identify any problem areas that require attention. Keep in mind that each business is unique, so don’t automatically assume that a popular tool will be suitable for your organization.
What outcomes are important
When choosing email marketing software, it is important to think about the desired results for it to be considered successful. Consider the specific capabilities you want to gain or areas you want to improve and how you will measure the success of the software. For instance, one desired outcome could be the ability to have better visibility into the performance of your email campaigns. While comparing different features of email marketing software is important, it is crucial also to consider the desired outcomes you want to achieve to avoid wasting time.
Best Email Marketing Software
1. theMarketer
TheMarketer is an efficient software for email marketing that aims to enhance customer engagement through customized campaigns and loyalty programs. It is user-friendly and enables users to create personalized campaigns quickly and easily without any coding requirements.
What sets TheMarketer apart is that it goes beyond being a typical email marketing application. It offers pre-designed templates that showcase the user’s own products, giving them a real-time preview of how their campaigns will look to subscribers.
TheMarketer offers an important feature which is the capability to create personalized loyalty programs. These programs are specifically designed to encourage customers to continue shopping at your online store.
They provide rewards for purchases, referrals, and other activities, which helps in fostering customer loyalty and increasing sales. The platform also stands out with its marketing automation abilities, providing pre-built email, SMS, and push notification automations. These automations ensure smooth customer experiences, starting from welcome emails to post-purchase flows.
TheMarketer provides a referral program that transforms current customers into advocates for the brand. Moreover, the software emphasizes the importance of gathering feedback and reviews to establish trust in the brand and attract new customers.
2. Campaigner
Campaigner is an email marketing software that operates through the cloud and is specifically designed to help small and midsize businesses enhance their email automation and marketing capabilities.
It is suitable for companies in different industries, but it is particularly beneficial for e-commerce businesses that want to improve their email marketing strategies and make their workflows more efficient.
For ecommerce business owners who want to customize their marketing strategies based on their customers’ purchasing behavior, Campaigner is a great choice. This email marketing software offers a range of useful features, including geolocation tracking, A/B testing, and detailed reporting capabilities.
It also provides customizable templates, a wide selection of media resources, and a powerful image editor and sign-up forms. Campaigner’s email marketing and automation solution offers users a valuable feature – access to a powerful HTML editor and the option to import HTML files.
3. Salesforce CRM
Salesforce CRM is a robust email marketing software specifically designed for eCommerce businesses. It offers an effortless way to create personalized and automated campaigns across multiple channels.
With its comprehensive analytics, businesses can easily track and evaluate the effectiveness of their email campaigns, gaining valuable insights to guide their future strategies and decision-making processes.
With the help of email marketing software, individuals can create and schedule automated email campaigns. This ensures that customers receive the desired message at the appropriate time. Additionally, users can easily send emails based on customer behavior and specific criteria, including birthdays or anniversaries.
4. Omnisend
Omnisend is a software specifically created for e-commerce businesses to enhance their marketing efforts through automated email sequences. It caters to small and medium-sized businesses that prioritize email marketing, offering a range of features and tools.
The software is particularly suitable for businesses with up to 500 contacts. With the help of their email marketing software, you can effectively reach out to specific users and send them personalized messages depending on their shopping habits.
By integrating Omnisend with your other e-commerce platforms, you can make the most of your data and categorize your customers based on the products they have bought, how often they make purchases, the average amount they spend on each order, and various other criteria.
With Omnisend’s email marketing software, you have the ability to automatically assign a customer lifecycle stage to each individual in your database. This feature allows you to customize your retention strategies for different customer groups, maximizing the effectiveness of your campaigns.
5. ActiveCampaign
ActiveCampaign is a robust platform for automating customer experiences and conducting email marketing campaigns. It is known for its extensive range of features and capabilities.
ActiveCampaign, a platform focused on enhancing customer experience, has dedicated significant resources to developing comprehensive solutions that cater to various stages of the customer journey.
This includes tailored offerings for different types of users, such as those in B2B, B2C, and ecommerce sectors.
In addition, they provide tailor-made options for specific industries like Agencies, Bloggers & Influencers, Education, Enterprise, Entertainments & Events, Fitness & Nutrition, Healthcare, Non-Profit, Small Businesses, Real Estate, Technology, or Travel & Hospitality.
If you operate within any of these specialized sectors, I highly suggest examining their industry-focused email marketing solutions.
6. SendinBlue
Sendinblue is a digital marketing platform designed for growing businesses of any size. Their platform offers a range of tools to help businesses personalize their communications with customers, and convert them from window shoppers into purchasers using specialized landing pages and signup forms.
7. Drip
Drip is a specialized email marketing software created to assist e-commerce businesses. Its primary focus is to enable online retailers to integrate their email drip campaigns seamlessly into the customer’s purchasing journey.
With Drip’s email platform, you have access to advanced email segmentation features, allowing you to customize your communications based on your customer’s preferences and recent interactions.
With their customer segmentation feature, you can gather valuable data about your consumers, such as whether they are new to your product, on the verge of making a purchase, or already a loyal customer.
Moreover, Drip provides a wide range of pre-built templates and automation tools, which saves you time in creating emails and allows you to focus more on developing an effective email marketing strategy.
8. SendGrid
The email marketing software provided by SendGrid, a product owned by Twilio, offers a range of communication solutions including email marketing, WhatsApp, SMS, and video. Renowned companies such as Airbnb, Glassdoor, Instacart, Spotify, Uber, and Yelp are currently utilizing SendGrid’s services.
SendGrid is an excellent choice for businesses that consider email marketing as one of several channels for interacting with customers. While it may be more intricate compared to other options, it offers the advantage of providing touchpoints on various devices and applications.
9. MailChimp
Mailchimp is a popular software utilized for email marketing and automation. It encompasses various features that are essential in the realm of email marketing software.
Apart from being a reliable tool for email marketing, Mailchimp also provides additional functionalities such as website creation, commerce tools, and a range of marketing features. It even enables seamless integration with payment processing systems.
For those new to email marketing, this email marketing software is highly recommended. It provides an extensive marketing library, a help center, and round-the-clock support via email and chat.
In addition, it offers valuable educational resources such as Expert Insights and Industry Trends news feeds, along with a comprehensive training program called Mailchimp 101. This program guides users through the software’s numerous features in a step-by-step manner.
10. Constant Contact
Since 1996, Constant Contact has been a popular choice among marketing teams for its user-friendly email marketing software. Despite evolving their focus over the years, their commitment to marketing has remained constant. Today, they excel in the field of email marketing.
11. SMTP
SMTP’s email marketing software is highly specialized in ensuring efficient email delivery. Unlike other tools that may prioritize visual aspects, SMTP’s solutions are solely focused on improving the deliverability of marketing emails.
SMTP provides affordable SMTP relay and email delivery services. These services are reliable and secure, ensuring that high-volume emails are successfully sent and tracked.
With billions of emails sent each month, this platform guarantees email deliverability. It is an ideal tool for transactional emails, as it can quickly trigger automated and transactional emails.
12. EmailOctopus
EmailOctopus is a well-known platform for email marketing software that aims to provide a simpler, more user-friendly, and cost-effective solution compared to its competitors. It offers customizable templates through a drag-and-drop editor, allowing users to easily create personalized emails.
Additionally, the platform includes a landing page builder that provides all the necessary tools to generate leads and expand your email list. One of the key advantages of EmailOctopus is its ability to integrate with various other platforms, such as Shopify, Gravity Forms, and WordPress, making it an appealing choice for brands with ambitious goals.
13. Convertkit
Email Marketing Software like ConvertKit is highly suitable for eCommerce businesses and creators. The user-friendly interface of ConvertKit ensures a pleasant experience, and it offers a wide range of features.
These features include opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and many more. In addition, ConvertKit provides seamless integrations with popular platforms like WooCommerce, PayPal, Stripe, and WordPress, which creators are already familiar with.
14. GetResponse
GetResponse offers a range of features such as email automation, customizable email templates, segmentation options, and personalized messaging.
Additionally, it includes a useful Auto Funnel feature that provides pre-designed marketing funnels for email campaigns.
Overall, GetResponse provides a robust set of tools to help brands grow, including A/B testing capabilities and an analytics tool for tracking the performance of email campaigns.
15. AWeber
AWeber is a valuable tool for teams, small businesses, and entrepreneurs looking to enhance their marketing efforts.
AWeber is a top-notch platform that provides a user-friendly experience with features such as a drag-and-drop email editor, pre-designed templates, automation capabilities, A/B testing, segmentation options, autoresponders, and seamless integration with various applications.
Additionally, AWeber also offers a landing page builder, which simplifies the process of creating and launching landing pages in conjunction with email campaigns. This feature is particularly beneficial for individuals who need to develop and implement an effective marketing strategy quickly.
16. MailerLite
MailerLite is a highly competitive email marketing software that caters to creators and small-medium businesses. It offers essential features such as surveys, automation, popups, and landing pages to ensure successful email marketing campaigns.
Additionally, MailerLite seamlessly integrates with numerous eCommerce platforms and marketing tools that you may already be utilizing.
The Email Marketing Software platform has a clean and minimalistic design, which may not grab attention at first glance. However, its simplicity is what makes it so effective.
The platform is focused on helping businesses grow, offering features such as eCommerce campaign capabilities, automation, segmentation, promotional pop-ups, and the option to create landing pages.
17. Keap
While known as a customer relationship management service, Keap offers a comprehensive set of features for email marketing. This makes it a worthy contender among the top email marketing platforms available.
Keap provides automation and workflows, as well as ready-made templates for emails, quotes, invoices, and proposals. Additionally, it seamlessly integrates with various popular business tools and applications.
The standout feature of Keap is its powerful automation and CRM capabilities, which effectively assist in cultivating repeat customers. Furthermore, navigating through these features is user-friendly. Its compatibility with other business tools and apps also makes it an excellent choice for small eCommerce brands aiming to enhance their MarTech stack.
18. SendX
SendX, developed by SendWorks, is an affordable email marketing software ideal for small businesses. This platform enables users to send marketing campaigns, expand their subscriber list, and streamline various marketing processes through automation.
With its user-friendly drag-and-drop editor and extensive collection of email templates, this email marketing software offers a seamless experience for beginners. As you progress and aim to enhance your email marketing approach, you can take advantage of its analytics, A/B testing, and heatmaps.
With the use of SendX’s email marketing software, you can easily set up and start seeing effective results in no time. An eCommerce brand in the sporting industry experienced a significant boost in their qualified leads, with a remarkable 250% increase within just 60 days. This impressive outcome was achieved by utilizing SendX’s tagging and segmentation features.
19. SendPulse
SendPulse is a marketing platform designed specifically for email and messenger marketing. This software allows brands to send emails, SMS messages, and create chatbots for popular platforms like Facebook and Telegram. By utilizing these various features, brands can enhance their brand experiences and engage buyers more effectively.
With SendPulse’s email marketing software, you have the flexibility to send various types of messages individually or integrate them with Automation 360. This powerful platform provides a range of tools for email marketing, enabling you to gather user contact details, design mobile-friendly templates, and establish automated workflows.
20. Freshmarketer
Freshmarketer is a marketing automation software that offers various features, including an email marketing tool. With this software, you can effectively engage and convert your audience into paying customers through well-crafted email campaigns.
It enables you to deliver timely and relevant information to your subscribers, ultimately improving your conversion rates. Additionally, Freshmarketer allows you to seamlessly integrate your campaigns for a more cohesive marketing strategy.
Although primarily designed as a CRM, this platform’s CRM capabilities give it a strong advantage. By providing comprehensive customer insights, it enhances the effectiveness of marketing campaigns.
Additionally, it utilizes automation to boost lead generation and nurturing, and can even send invoices or generate recurring revenue by sending email reminders to subscribers.
21. Bitrix24
Bitrix24 strives to provide a comprehensive solution for businesses by offering various tools within a single ecosystem. These tools include communication features, task and project management capabilities, CRM integration, a contact center, and a website builder.
The email platform offered by Bitrix24 goes beyond just basic email functionality, as it also includes webforms, SMS and instant messaging marketing options, and the ability to run paid advertising campaigns on popular platforms like Facebook, Instagram, and Google.
Bitrix24 may sound like a cumbersome and unwieldy tool, but it is actually quite the opposite. It offers a user-friendly interface that is easy to navigate. Moreover, it comes equipped with a built-in CRM, making it effortless to create impactful email marketing campaigns.
22. User.com
User.com is a platform that offers a range of powerful tools for marketing, sales, management, and support teams.
With User.com, marketing teams can enhance their brand’s communication across various channels and efficiently plan different strategies for different customer segments.
The platform also provides personalized and customized email marketing capabilities, enabling users to send targeted emails to the right recipients at the perfect time.
23. Direct Mail
With Direct Mail for Mac, you have access to powerful email marketing software that allows you to effortlessly create and send visually appealing email newsletters.
This software offers a wide range of features, including the ability to compose, expand your subscriber list, track email performance, send automated emails, and collaborate with team members.
Direct Mail assures that you will find the ideal template for your newsletters, announcements, or promotions, and you can personalize up to 18 different fields.
Additionally, it provides a built-in image editor and a Design Test feature that enables you to view pixel-perfect screenshots of your email across 50+ email clients.
The live preview feature updates in real-time as you type, ensuring a seamless editing experience.
24. Emercury
Emercury is a leading option for small and medium-sized businesses looking for email marketing software. It stands out with its wide range of features and functionalities. With Emercury, users can take advantage of an intuitive HTML editor and a drag-and-drop template editor to customize their messages and forms.
The software also includes an autoresponder feature. One of Emercury’s standout features is its Journey Builder, which allows users to automate their lead nurturing process through triggers. Additionally, Emercury offers seamless data synchronization with over 2,000 sales and marketing tools, teamwork apps, customer support platforms, social media platforms, and more.
25. HubSpot
You can easily create personalized and professional emails with HubSpot’s, even if you don’t have any design skills. What sets it apart is that it is integrated with HubSpot’s CRM, giving you access to accurate customer data that you can use to tailor your emails.
Additionally, the software offers a marketplace where you can find templates that have been proven to generate conversions. To further customize your emails, you can use the drag-and-drop editor to modify the layout and elements such as calls to action.
The user-friendly nature of HubSpot’s has greatly benefited DoorDash, a brand that understands the significance of prompt delivery times. With the software’s help, DoorDash has been able to reduce the time required to create email campaigns by three days.
26. Moosend
If you are a small business looking for a reliable solution, Moosend is an excellent option. It is particularly beneficial if you aim to incorporate personalization in your email marketing strategy.
By using this software, you can easily divide your email lists into different segments according to customer behavior. This enables you to deliver highly relevant content to your subscribers, making your emails more impactful and helping your business to differentiate itself.
27. Campaign Monitor
Campaign Monitor is known for two standout features: its visually appealing email marketing templates and its exceptional customer service. The email builder allows users to personalize various elements such as color schemes and fonts to maintain brand consistency.
Additionally, users have the option to enhance their emails with millions of free photos available through Unsplash, making them even more eye-catching.
If you prioritize segmentation in your email marketing strategy, using Campaign Monitor can be highly beneficial. This software allows you to utilize the customer data you have collected to create customized segments and personalized emails that are highly targeted.
Campaign Monitor’s is widely utilized by businesses in various industries. One notable feature of this software is its emphasis on aesthetics, which has greatly benefited Drake Hotel Properties in creating stylish and unique email newsletters.
28. Benchmark
If you are in need of a user-friendly solution to send customized messages on a large scale, consider exploring Benchmark’s email marketing software.
This tool can assist you in creating automated welcome series and reaching out to potential customers who have abandoned their shopping carts. By using this software, you can minimize manual effort and increase your revenue.
29. Zoho Campaigns
Zoho Campaigns provides a range of cloud-based solutions that are available at competitive prices. With this software, marketers can quickly create emails using pre-designed templates, incorporate sign-up forms on a landing page, and automate the tracking of information.
Zoho Campaigns offers a powerful Email Marketing Software that utilizes dynamic and customizable templates to send personalized messages. With A/B testing, you can easily determine the most effective design, subject line, and style for your specific audience. This software streamlines the email marketing process, saving you time and ensuring efficiency.
Zoho Campaigns offers great interoperability by allowing users to create workflows with third-party CRMs like Zoho CRM. Although its user interface may not be as visually appealing as MailChimp or other software tools, Zoho Campaigns is still a cost-effective choice that provides all the necessary features for successful email marketing.
Features Of Email Marketing Software
Email marketing software is a tool that provides a range of functionalities to assist businesses in efficiently creating, automating, and analyzing their email marketing campaigns. Here are some key features commonly found in email marketing software:
Contact Management
With the help of email marketing software, individuals can easily import, arrange, and handle their email lists. This useful feature enables users to segment their contacts according to different factors such as demographics, behavior, or location. This segmentation helps in conducting targeted marketing campaigns.
Automation
Email marketing software offers automation features that enable users to create triggered email campaigns based on specific actions or time intervals. For instance, it allows the sending of a welcome email to a new subscriber or a follow-up email to a customer after making a purchase.
Email Campaign Creation
With the help of email marketing software, individuals are able to design attractive emails by utilizing either customizable templates or a convenient drag-and-drop editor. These templates often come equipped with pre-designed layouts, color schemes, and fonts to further enhance the visual appeal.
Contact Management
With email marketing software, users have the ability to bring in, arrange, and handle their email lists. This useful feature enables the segmentation of contacts according to different factors such as demographics, behavior, or location. This segmentation allows for more precise and targeted marketing.
Personalization
With the help of email marketing software, users can personalize their emails by addressing recipients by their names and tailoring the content according to recipient data. This not only enhances engagement rates but also improves the overall effectiveness of.
Autoresponders
Emails that are pre-scheduled can be automatically sent out based on specific triggers that have been predetermined, such as birthdays, anniversaries, or when a subscription needs to be renewed.
A/B Testing
Email marketing software allows marketers to experiment with various email subject lines, content, and designs in order to identify the most effective version. This process helps enhance the performance of email campaigns and achieve superior results.
Surveys and Feedback Forms
Certain software for email marketing enables businesses to generate surveys and feedback forms, enabling them to collect valuable information and perspectives from their customers.
Social Media Integration
With the use of email marketing software, it becomes effortless to share email content on various social media platforms, thereby extending the reach and effectiveness of.
Landing Page Builder
Certain email marketing software offers features that allow users to design personalized landing pages that are directly connected to their email campaigns. This can significantly enhance the conversion rate and effectiveness of the overall email marketing
Drip Campaigns
Email marketing software allows users to create and send a series of automated emails at scheduled intervals or based on specific actions taken by recipients. These campaigns are designed to cultivate and support potential customers as they progress through the process of making a purchase.
Mobile Optimization
The email marketing software ensures that emails and templates are designed to be easily readable and visually attractive on mobile devices such as smartphones and tablets.
Compliance and Security
Effective email marketing software guarantees adherence to anti-spam regulations such as CAN-SPAM in the US and GDPR in Europe. Additionally, it offers robust security measures to safeguard valuable customer information.
Integration
The email marketing software seamlessly integrates with various tools and platforms, including customer relationship management (CRM) software, e-commerce platforms, and social media. This integration enables a smooth transfer of data and improves the overall functionality of the software.
Analytics and Reporting
Email marketing software offers comprehensive data analysis on the performance of email campaigns. Marketers can assess the effectiveness of their campaigns by examining metrics such as open rates, click-through rates, bounce rates, and conversion rates.
Benefits of Email Marketing Software
Email marketing software is now a crucial tool for businesses aiming to improve their email marketing efforts. Here are five primary benefits of email marketing software:
Cost-Effectiveness
Email marketing software is a highly cost-effective alternative to traditional marketing channels. It enables businesses to efficiently communicate with a large customer base at a considerably lower expense, resulting in a greater ROI.
Targeted and Personalized Communication
Email marketing software allows businesses to create segmented lists and send personalized messages to their customers. With this tool, businesses can customize their content for different groups of customers, resulting in increased customer engagement and a more personalized experience.
Measurable Results
Businesses can utilize email marketing software to gain insight into the performance of their email campaigns. By using analytics and reporting features, users can track the success of their campaigns and gather valuable information on customer behavior. This data-driven approach enables businesses to measure the effectiveness of their email marketing efforts and make informed decisions to enhance future campaigns.
Time-Saving Automation
Email marketing software offers automation features that can help businesses save time and resources. With scheduled emails and autoresponders, businesses can maintain consistent communication with their audience without the need for constant manual intervention.
Increased Customer Reach
Email marketing software simplifies the process of connecting with a larger group of people. Through the use of email lists and automated features, companies can expand their customer base beyond their local area and target new markets.
Cost & Pricing for Email Marketing Software
Email marketing software is a flexible tool specifically created to meet the needs of businesses of all sizes. It provides a range of plans and pricing options to accommodate different requirements.
It is essential to comprehend the features and benefits of the various plans in order to make a well-informed decision that suits your business objectives and financial considerations.
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Option | $0 | – Basic reporting – Community support – Limited subscribers and emails – Basic email templates |
| Basic | $10 – $20/month | – Basic reporting and analytics – Email support – Limited number of subscribers and emails – Basic email templates |
| Standard | $30 – $50/month | – Social media integration – Chat and email support – Increased subscriber and email limits – Advanced segmentation – A/B testing capabilities |
| Professional | $100 – $200/month | – Unlimited emails – Advanced analytics and reporting – Marketing automation features – Multi-user access – Phone and chat support |
| Enterprise | Custom Pricing | – Custom reporting and analytics – 24/7 priority support – Custom subscriber and email limits – Dedicated account manager – Advanced integration capabilities |